The Thought Leadership Podcast For Marketers
► Learn from top B2B marketing leaders
► Position your company as a thought leader
Here’s What You Need to Know:
- Who’s the host? That’s me, Erin Balsa, founder of Haus of Bold and former B2B SaaS Inc. 5000 marketing director.
- What can you expect? Twice a month, I sit down with top B2B marketing leaders and thought leadership experts to ask them “WTF is thought leadership?” and talk about specific thought leadership campaigns that drove business growth.
- Why are you doing the show? A while back, I noticed an interesting trend. Prospects started asking me for “thought leadership content.” Agencies started selling “thought leadership content.” Companies started renaming their blogs the “thought leadership blog.” Meanwhile, marketers couldn’t seem to agree on what thought leadership is. This show is my passion project and my quest to demystify thought leadership.
- Where can you listen? Everywhere, yo.
LATEST EPISODE
John Short shares what thought leadership is about, different strategies for strong thought leadership, and the importance of understanding inflection points.
Watch this episode on YouTube →
